As one of the contributors behind the Mindful Leadership movement at Google, Mounira Latrache founded Connected Business after witnessing the limitations of corporate environments dominated by hierachical structures, disconnection, and lack of purpose. Her personal experiences in these settings ignited her passion for creating spaces where real transformation can occur—where individuals feel empowered to express their true selves and collaborate from a place of trust, openness, and empathy.

With over 20 years of leadership experience at global brands like Google, Red Bull, and BMW, Mounira has seen how true change must start from within. Her redefining Business work at Google led her to train leaders and teams worldwide in mindful leadership, emphasizing the importance of emotional intelligence, inner transformation, and self-leadership. Her approach combines deep inner work with practical tools for fostering healthier, purpose-driven environments.

As the co-founder of Connected Business & Paradigm Pioneers, Mounira integrates her expertise as a certified Coach and shadow work facilitator. Her mission is to help individuals uncover their authentic potential, release unconscious blocks, and become agents of transformation in their personal and professional lives. She focuses on empowering pioneers of a new paradigm to co-create a future that serves the well-being of both humanity and the planet.

In recent years, Mounira has worked with more than 30,000 pioneers globally and trained hundreds of facilitators. Her book, Connected Business: How I Learned to Lead Myself and Others (published in 2020), provides deep insights into her approach to leadership, self-mastery, and the power of inner transformation.

How to Work with Mounira:

Mounira offers a range of ways to engage in inner transformation and leadership development:

1. Workshops and Retreats: Mounira leads immersive experiences focused on shadow work, emotional intelligence, and mindful leadership. These programs help participants connect with their authentic selves, recognize unconscious conditioning, and break through inner blocks that limit their potential. These spaces are designed to be safe, empowering, and transformative, enabling deep personal and collective shifts.

2. 1:1 Shadow Coaching and Inner Transformation Mentorship: For individuals looking to go deeper, Mounira offers personalized coaching tailored to uncover inner truths, align with one’s purpose, and navigate professional and personal challenges with clarity and authenticity.

3. Mindful Leadership Training for Organizations: Mounira works with companies and teams to foster cultures rooted in trust, connection, and mindful leadership. Her programs focus on creating workplaces where individuals feel seen, empowered, and connected to a larger purpose, enabling both business success and well-being.

Whether you're an individual on a journey of self-discovery or a leader seeking to inspire change within your organization, Mounira's work provides the tools and guidance to help you step into your full potential.

This workshop or engagement with Mounira invites you to explore your inner landscape, confront hidden patterns, and reconnect with your truth and purpose. Through shadow work and mindful leadership, you'll learn to foster genuine collaboration, create deeper connections, and transform how you show up in the world—both personally and professionally.